The Buddy Media clientele currently such well-known brands as HP, Mattel, L’Oreal, Carnival, and Virgin Mobile and promises on its site to “turn fans and followers into real connections.”
Buddy Media’s services include setting up an interactive profile for clients, publishing and moderating content across social networks, creating and deploying socially-enabled content across the web, and creating and tracking social activity from a customer’s first click on a website to when they make a purchase.
According to All Things D, Salesforce has agreed to buy Buddy but the deal has not yet been finalized. The article cites “people familiar with the deal” who claim Buddy Media chose the deal with Salesforce over another competitive deal from Google.
Facebook and WPP (a holding company) were also rumored to be considering buying the service.
Salesforce currently works with a number of enterprise clients to help connect customers and employees to increase sales and improve customer service. The cloud-based platform will likely use Buddy Media’s existing services to help supercharge its efforts on social media sites such as Facebook and Google+.
Just last week, Salesforce’s rival Oracle snapped up Vitrue for $300 million. Like Buddy Media, Vitrue focuses on helping brands manage their social media presence using CRM-like tools and dashboards.
