Buddy Media CEO Makes Unforgettable ‘We Got Bought’ Video

Buddy Media is not a brand most consumers would recognize, but in the halls of social media and marketing, it’s a king. It connects major brands with their customers throughout all the major social media networks. Now, thanks to a $689 million acquisition, it’s set to become part of cloud computing and CRM giant Salesforce.com (the deal should close later this summer). Still, it’s this incredible video that could make Buddy Media and its cofounder and CEO Michael Lazerow a household name.

As Lazerow explains in the text accompanying the YouTube video, the clip is raw and emotional. However, throughout it, Lazerow doesn’t speak a single word. Instead, he tells his own remarkable story and a bit about the acquisition, via a keynote slideshow on his iPad. Lazerow, who has had a life-long heart condition is smiling during most of it, but he’s also clearly wiping away a tear or two as he reacts to some of what he’s sharing.

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His main message, though, is not so much about the acquisition or his heart, but about fear and whether it’s holding you back. It’s clearly not hindering Lazerow.

What do you think of the Buddy Media CEO’s sentiment? Is now the right time to share something so deeply personal or was this the perfect way to celebrate the deal and make his point? Share your thoughts in the comments.