There may be more women on Twitter, but its male users that are dominating in retweets.
Swedish-based Crossing Boarders has developed a tool called Twee-Q — or “Twitter Equality Quotient” that reveals how many men and women are retweeted by each individual Twitter user. According to the collected results so far, men are significantly leading the retweet race.
Of the more than 11,000 tests conducted via the tool, men make up 63% of all retweets compared to only 37% of women.
Even President Obama’s account — which is run by his campaign team — retweets men (79%) more than women (21%). Rapper Snoop Dogg also favors male retweets (84%).
However, both Lady Gaga and Ellen DeGeneres are equal retweet opportunists, retweeting men and women the same amount.
“We want to change the world by showing how each of us rank women and men when contributing to a conversation,” Twee-Q said on via a translation on its site. “Only when we see how we act, who we choose to listen to and acknowledge, can we take the first steps toward a truly equal society.”
To see if you retweet men or women more, type your Twitter handle into Twee-Q here.
