Tuesday, July 31, 2012


Go Daddy CEO Warren Adelman is stepping down to become a special advisor for the domain-name firm.

“I have reached a juncture in my life when I would like to spend more time with my family,” Adelman said in a press release outlining the move.

Scott Wagner, an executive at KKR, has been named interim CEO while the board searches for a permanent successor to Adelman, who has been with Go Daddy since 2002. KKR, along with Silver Lake Partners and Technology Crossover Ventures, bought Go Daddy last year. The deal was believed to be worth $2.25 billion.

Go Daddy, known for its envelope-pushing Super Bowl ads, recently launched an ad campaign for the Olympics that slightly toned down the brand’s characteristic raciness. Adelman told USA Today that his mission is to “evolve Go Daddy’s image from troublemaker to troubleshooter.”